I receive lots of press releases everyday. Some of them are useful and some of them are not (who thinks I'm going to post about nautical accesories for yachts? I don't need anchors right now). The latest Etro press release was truly beautiful. I read the entire text and I found it really inspiring. It sounded like poetry. I thought I should share it with you. It talks about the meaning of trees, and the history of the paisley print.
Recibo muchas notas de prensa al día. Algunas son interesantes y útiles, y otras no (como aquella en la que me invitaban a hablar de accesorios náuticos para yates. Ahora mismo no necesito anclas, la verdad). La última nota de Etro me pareció preciosa. Leí el texto y lo encontré muy inspirado. Sonaba a poesía. Pensé que debía compartirlo con vosotros. Habla del significado de los árboles, y de la historia del estampado Paisley. Está en inglés, pero en cuanto pueda lo traduzco.
Etro Menswear Spring 2011
The tree is a sacred symbol for many cultures and religions, found in ancient greek and roman texts, in the Bible, the Koran, the Cabbala, in the Holy Hindu and Buddhist writings, in the celtic myths and nordic legends, often appearing as the incarnation of humanity's ancestral deities.
The tree symbolises the union between the depths of the Earth and the infinite space of the sky, creating a touchpoint between the three levels of the cosmos: the roots communicate with the undergorund, the trunk with the Earth's surface, the foliage with the sky.
The tree is attributed with sacred powers because it blossoms, loses and regains its leaves and regenerates itself. As a symbol of life it is often likened with the mother. The tree is an expression of fertility, meditation, contemplation, transcendence of roots and of thrusting upwards.
Paisley, the sleek fern of the cashmere design, the flourishing bud of Etro tradition, is a very ancient decoration, steeped in history, rich in significance. The teardrop shape originated in Mesopotamia, where it represented the seed of the date palm, "The tree of life", which provided food, clothing, and shelter. Symbol of perpetual regeneration and, therefore, of life in its dynamic sense.
The design moved between east and west, from indian prints to celtic embroideries, continuing its journey through the present day.
The tree is a sacred symbol for many cultures and religions, found in ancient greek and roman texts, in the Bible, the Koran, the Cabbala, in the Holy Hindu and Buddhist writings, in the celtic myths and nordic legends, often appearing as the incarnation of humanity's ancestral deities.
The tree symbolises the union between the depths of the Earth and the infinite space of the sky, creating a touchpoint between the three levels of the cosmos: the roots communicate with the undergorund, the trunk with the Earth's surface, the foliage with the sky.
The tree is attributed with sacred powers because it blossoms, loses and regains its leaves and regenerates itself. As a symbol of life it is often likened with the mother. The tree is an expression of fertility, meditation, contemplation, transcendence of roots and of thrusting upwards.
Paisley, the sleek fern of the cashmere design, the flourishing bud of Etro tradition, is a very ancient decoration, steeped in history, rich in significance. The teardrop shape originated in Mesopotamia, where it represented the seed of the date palm, "The tree of life", which provided food, clothing, and shelter. Symbol of perpetual regeneration and, therefore, of life in its dynamic sense.
The design moved between east and west, from indian prints to celtic embroideries, continuing its journey through the present day.
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